Andrew Conroy

<p>For years, we’ve covered Roku and it never ceases to be an amazing story: It  has emerged as a huge force  in the TV industry’s transformation to  streaming.</p> <p>It is a handy device and system for consumers to find what they want, a programming platform with original content and a powerhouse advertising platform</p> <p>Roku has just wrapped up its Upfront negotiations.  <a href="https://www.adweek.com/convergent-tv/roku-wraps-transformative-upfront-doubling-spend-commitments-from-2020/"> The company tells Adweek</a> that first-time advertisers make up some 42 percent of the new commitments.  Meanwhile some 95 percent of current advertisers are re-upping</p> <p>This week’s guest is Roku’s <a href= "https://www.linkedin.com/in/andrew-conroy-52b24220/">Andrew Conroy</a>, who heads agency partnerships.   A five-year veteran,  Andrew speaks to his early days at the a very scrappy  advertising operation to  what has become a global giant.</p> <p>In this wide-ranging conversation, he speaks to advertiser needs around more real-time analytics and cross platform measurement.  Many of these tools are in place at Roku, but more are needed, he says.</p> <p>Great conversation.</p> <p>Thank you Andrew</p> <p>And thank you to our #BeetCast sponsor Mediaocean</p>