Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry

<p><strong>Griff Parry</strong> is the Founder and CEO of m3ter where he helps make it easy for SaaS companies to intelligently deploy and manage usage-based pricing. He's led AWS’ go-to market strategy for games and gambling in EMEA, and his background includes entertainment at Sky TV and accounting at Ernst & Young. Griff was an extra in the movie “First Night” around 1993.</p> <p>In this episode, Griff shares the work that they do at m3ter in helping customers deploy and manage usage-based pricing. He also discusses common pricing challenges, especially on doing a price change, emphasizing the importance of agility and transformation.</p> <p> </p> <p><strong>Why you have to checkout today’s podcast:</strong></p> <ul> <li>Understand the importance of having the agility to change pricing models quickly and in different situations, especially as to why pricing is not a one-and-done thing</li> <li>Discover how m3ter helps SaaS companies make it easy to deploy and manage usage-based pricing</li> <li>Find out in which circumstance usage-based pricing works best as you learn about different pricing philosophies</li> </ul> <p> </p> <p><strong>“Particularly in these market conditions, I would suggest that you set yourself up so that you can customize pricing by customer, or do more of that. There is a lot of money you'll be leaving on the table if you have a one-size-fits-all pricing strategy.” </strong></p> <p><em>– Griff Parry</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:49 – How Griff got into pricing</p> <p>03:05 – What m3ter aims to solve in relation to usage-based pricing</p> <p>05:06 – Delivering agility to the customers (why pricing is not a one-and-done thing)</p> <p>08:57 – How m3ter helps customers find the right pricing model for the right situation</p> <p>11:30 – Circumstances wherein you’d want to use usage-based pricing</p> <p>14:45 – Pricing is an exchange of value between you and your customers</p> <p>16:09 – Bill for overage over cap vs. renegotiate next year (tips on do’s and don’t