200: Paige O'Neill, Sitecore

<div>On this week’s episode of TheMadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the fall in the use of marketing technology, how brands can engage with Gen Z, the shift away from text-based marketing, and Sitecore's 2022 Holiday Shopping Trends 2022 report.</div>