142. Does the Etsy algorithm work for or against you?

<p><span style="font-weight: 400;">Over the past several years of doing the coaching/teaching/podcasting things, I’ve become very familiar with FB ads, and I always get really interesting comments on them. I’m not super easily offended at this point after 10 years in internet businesses, so rather than defend my ad or whatever I take it as an opportunity to read between the lines of what people are actually saying.</span></p> <p><span style="font-weight: 400;">Here are a few comments I have gotten in the last 6 months or so: You’re at the mercy of the Etsy algorithm. Nothing can be done. Etsy is built to help those who have multiple sales, period. I’ve tried everything, and I don’t make any sales. Etsy is a scam and all they do is take your money.</span></p> <p><span style="font-weight: 400;">Of course Etsy has an algorithm, and that algorithm prioritizes some content over others. Usually the content that performs well, has people clicking on it, and converts people into buyers.</span> <em><span style= "font-weight: 400;">All tech platforms have algorithms, and the algorithm’s job is to match the best product to the buyer who is most likely to buy the item.</span></em></p> <p><span style="font-weight: 400;">So does this work against you as a seller? Does it work for your business? Who is really in control here? Let's dive into it today in this episode.</span></p> <hr /> <p><span style="font-weight: 400;">Reminder -- The Traffic Accelerator closes for enrollment February 7 at midnight. See all the details and get registers at http://www.trafficaccelerator.co</span></p>