007 - Building Value

<p class="p1">It may not seem like building homes has much to do with portrait photography, but the strategies used by luxury custom home builder Brad Leavitt, can certainly be transferred to the photography industry, and will likely have lots of benefits, which is why we’ve brought him onto the show today.</p> <p class="p1">Building a house can be a very daunting process, but through his emphasis on education, transparency and communication, Brad builds the trust of his prospective clients before he even meets them. He does this through utilizing the full power of social media, as you will hear in today’s episode.<span class= "Apple-converted-space"> </span></p> <p class="p1">We also discuss the importance of managing clients’ expectations, why you need to be clear about who your ideal client is and what value you can offer them, and the responsibility that lies with you as a professional, no matter what industry you work in. <span class="Apple-converted-space"> </span></p> <p class="p2"> </p> <p class="p1"><strong>Timestamps:</strong></p> <p class="p1">[0:01:04] How building luxury custom homes relates to the business of portrait photography. <span class= "Apple-converted-space"> </span></p> <p class="p1">[0:02:13] Brad Levitt, today’s guest, shares the upsides and downsides he is experiencing in his business right now.<span class="Apple-converted-space"> </span></p> <p class="p1">[0:03:45] The value of social media that so many people fail to see. <span class= "Apple-converted-space"> </span></p> <p class="p1">[0:04:55] Lack of progress in the construction industry.<span class="Apple-converted-space"> </span></p> <p class="p1">[0:07:44] Ways that Brad’s social media account has helped other contractors.</p> <p class="p1">[0:08:30] How Brad builds trust with his prospective clients through social media before he meets them.</p> <p class="p1">[0:10:59] The important lesson that Brad was taught by one of his first clients.</p> <p class="p1">[0:13:48] Translating building industry pain points into the portrait pho