YouTube & K-pop

<p style="text-align: justify;">July 22, 2021 - When experts analyze the worldwide success of K-pop, all point to one watershed moment in 2012: Psy's music video <em>Gangnam Style</em> was uploaded to YouTube. As YouTube became the main platform for music video release, K-pop broke through the language and cultural barriers and reached out to the world. Through YouTube, K-pop songs are watched and shared around the globe, and Korean artists communicate with their ever-increasing and dedicated fans everywhere.</p> <p style="text-align: justify;"><strong>Robert Kyncl</strong>, Chief Business Officer of YouTube, discusses how YouTube grew its global viewership and impact while promoting the cutting edge of K-culture, especially K-pop, to the world. <strong>Joon Park</strong>, the leader of the first generation idol group g.o.d., and producer <strong>Robert Ock</strong> will join the conversation to be moderated by <strong>Eva Pilgrim</strong> of ABC News.</p> <p style="text-align: justify;">This program is made possible by the generous support from YouTube.</p> <p>For more information, please visit the link below:<br /> <a href= "https://www.koreasociety.org/arts-culture/item/1511-youtube-k-pop-with-robert-kyncl" target="_blank" rel= "noopener">https://www.koreasociety.org/arts-culture/item/1511-youtube-k-pop-with-robert-kyncl</a></p>