Your Sales Cycle Is Long Because Of You

<p>Most people will not be ready to buy from you, so don’t pressure them to say yes. However, that doesn’t mean you should be sheepish about asking them to make a decision. </p><p>In this episode of the No BS Sales School podcast, Walker McKay talks about shortening a needlessly long sales cycle for the good of both you the seller and the customer as well. </p><p> </p><p><strong>HIGHLIGHTS</strong></p><ul><li>Time kills deals </li><li>Your sales cycle is long because you make it </li><li>Most people will not be ready to buy from you</li><li>Don't put pressure on people to say yes</li></ul><p> </p><p><strong>QUOTES</strong></p><p><i><strong>Why time kills deals, says Walker: </strong></i>"The longer your sales cycle, the longer you make your sales process, the less likely it is to close."</p><p><i><strong>Walker on why sales cycles are long for no reason: </strong></i>"What we need to be doing is disqualifying people that aren't ready to buy. A lot of times the reason our sales cycle is so long is because we make it that long. We as a salespeople, we make people go through three, four, five, six, however many meetings because we're afraid to ask somebody to make a damn decision."</p><p> </p><p>Where to find <strong>Walker</strong>:</p><ul><li><a href="https://www.linkedin.com/in/walkermckay/">LinkedIn</a></li><li><a href="https://twitter.com/walkermckay">Twitter</a></li><li><a href="https://www.instagram.com/nobssalesschool/">Instagram</a></li><li><a href="http://www.7salesmistakes.com/">Free training course</a></li><li><a href="https://www.walkermckay.com/">www.walkermckay.com</a></li></ul>