Your Jacket Copy is Your Promise to the Reader: Blueprint for a Book Step 4

How do we make our ideal reader say <em>Oh&#8212;THIS is the book for me</em>?<br/><br/>In our first two episodes, we dug down into why we write and how to share that why with the reader. In the last episode, we hung a quick right and got really practical about that reader and how to reach her&#8211;in other words, we talked about the market and why it&#8217;s important to understand where your book will sit on the shelf if you want the right readers to find it.<br/><br/>In this episode, we&#8217;re going to talk about what happens when one of those potential readers picks your book up off that shelf&#8211;and turns it over. That means we&#8217;re talking jacket copy! You might have heard writing advice that basically says, quit daydreaming about what your cover will look like before you&#8217;ve written your book&#8211;but we&#8217;re not talking about the cover art. Jacket copy is important and drafting it now will help you find your story. It&#8217;s the promise you make to the reader&#8211;so the sooner you write it, the harder you can focus on keeping it&#8211;or changing it. Plus, it&#8217;s useful in a whole lot of ways.<br/><br/>Like your point, your jacket copy is probably something you will come back to again and again as you write your book&#8212;but every time, it will help you hone your mission and clarify why you&#8217;re still sitting in that chair, typing away.<br/><br/>This is the fourth episode in the 10-part Blueprint for a Book Series. Start with <a target="_blank" href="https://amwriting.substack.com/p/322-find-your-why-blueprint-for-a">Step 1</a>, do the work (we&#8217;ll give you an assignment every week), and in 10 weeks, you&#8217;ll have a solid foundation for a first draft or revision of your project that will help you push through to &#8220;the end&#8221;. For the details on the challenge, and to sign up for weekly encouragement, bonuses and the chance to win a blueprint critique, head to<a target="_blank" href="https://www.authoraccelerator.com/amwritingblueprintchallenge"> authoracce