Your Guide to Getting Started with Agile Marketing w/ Andrea Fryrear

<p><span style="font-weight: 400;">When you’re doing a puzzle, do you just pick up any random piece and start looking for one it fits with? </span></p> <p> </p> <p><span style="font-weight: 400;">Obviously not. Everyone knows you start with the corners!  Prioritizing them makes the rest easy. </span></p> <p> </p> <p><span style="font-weight: 400;">If it’s so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box? </span></p> <p> </p> <p><span style="font-weight: 400;">Because they aren’t agile. </span></p> <p> </p> <p><span style="font-weight: 400;">Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture.</span></p> <p> </p> <p><span style="font-weight: 400;">On our latest episode, I caught up with</span> <a href= "https://www.linkedin.com/in/afryrear/"><span style= "font-weight: 400;">Andrea Fryrear</span></a><span style= "font-weight: 400;">, author of “</span><a href= "https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107"><span style="font-weight: 400;">Death of a Marketer</span></a><span style="font-weight: 400;">” and Co-Founder of</span> <a href= "https://www.agilesherpas.com/"><span style= "font-weight: 400;">AgileSherpas</span></a><span style= "font-weight: 400;">. </span></p> <p> </p> <p><span style="font-weight: 400;">I sat down with</span> <a href= "https://www.linkedin.com/in/afryrear/"><span style= "font-weight: 400;">Andrea Fryrear</span></a><span style= "font-weight: 400;">, Author of “</span><a href= "https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107"><span style="font-weight: 400;">Death of a Marketer</span></a><span style="font-weight: 400;">” and Co-Founder of</span> <a href= "https://www.agilesherpas.com/"><span style= "font-weight: 400;">AgileSherpas</span></a><span style= "font-weight: 400;">, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into