Your Design Clients Still Don't Know What You Do - RD219

<h2>If you don’t tell them, they won’t know.</h2> <p>Before I launched the Resourceful Designer podcast on September 30, 2015, I sat down and wrote a list of over 50 topics I could discuss on the show. I wanted to be sure before embarking on this journey that I wouldn’t run out of things to say.</p> <p class="p1">Almost five years later, and 219 episodes in, I still haven’t covered all 50 of those original topics. The ideas behind many of my episodes come from my own experiences in the week or weeks before recording.</p> <p class="p1">Maybe I’ll read something in a book, or an article or on social media that gets me thinking, and those thoughts emerge into an episode topic. Or perhaps something I hear on another podcast or TV sparks an idea. And of course, my interactions with my design clients often turn into teaching moments for the show.</p> <p class="p1">All of this to say, I’m never genuinely lacking for content.</p> <p class="p1">But back before I started Resourceful Designer, I wasn’t so sure I’d have enough discussion material. That’s why I wrote my original list. To prove to myself, I had enough things to discuss.</p> <p class="p1">I remember when I was getting ready to start the podcast, looking at that list and wondering which topics I should cover first. There were a lot of good ones, after all. In the end, I settled on what I thought was one of the most important topics a home-based designer should know and “<a href= "https://resourcefuldesigner.com/episode2">Do Your Design Clients Know What You Do?</a>” became the first topic I shared with my audience. It’s an episode devoted to telling your clients what it is you do, because, believe it or not, most of them don’t know.</p> <p class="p1">I know it sounds strange, but it’s true. Most of your clients don’t know what services you offer beyond what it is you currently do for them. And almost five years after recording and releasing that episode, the situation hasn’t changed.</p> <p class="p1">Earlier this week, a client I’ve been working with for over 2