You NEVER Want to Give a Discount in this Business Scenario

<p>Apply for The Personal Trainers Business Incubator:</p> <p>https://zakkcolburn.typeform.com/to/UDoxri</p> <p>Instagram: https://www.instagram.com/zakkcolburn/</p> <p>YouTube: https://www.youtube.com/c/ZakkColburn/videos</p> <p>The Journey Podcast: https://open.spotify.com/show/6T4hYvQB8CAVzpXn6tLzVm</p> <p>My Book Cutting Strings on Amazon:&nbsp;https://www.amazon.com/gp/product/B0933MQRCZ?pf_rd_r=AKKS5XHRQV63Z1FVP9A7&amp;pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&amp;pd_rd_r=972d9327-8a84-44ca-9bb1-a1fa78ec2cf2&amp;pd_rd_w=oYdeY&amp;pd_rd_wg=RZ2Xw&amp;ref_=pd_gw_unk</p> <p><br></p> <p>I recently had a client ask me when it was appropriate to give a &nbsp;discount on his coaching program. The specific question was, “How much of a discount should I give someone &nbsp;when they say the program is too expensive?” And this is the wrong way to use a discount. You NEVER want to give someone a discount when they say the program is &nbsp;too expensive, because they don’t see the VALUE in your program. If this is the case and they don’t see the value in your program use &nbsp;that objection and present the program better, go deeper into why the &nbsp;program is one of the best and show more examples of the people that you &nbsp;have helped. You can also break the payment up into monthly payments so that you are &nbsp;still getting the total amount, not giving a discount, and helping the &nbsp;prospect. If you ever get a Value objection, look at your program and figure out &nbsp;what it might be missing so that you can add it and make the cost worth &nbsp;it to the prospect.</p>