You Need To Take Geographic Granularity Seriously Ep61

<p>Have you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more. </p> <p>In this episode, I share my thoughts on the mistakes I&#39;ve observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but you won&#39;t get the serious and measurable change you want to see from real humans doing real things *off* the internet. </p> <p>The keys to change lie in starting by seeing what you can change in your immediate location, and then once you&#39;ve done it, try and replicate it. That is how social movements that built into tipping points are built.</p> <p>* * *</p> <p>How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.</p> <p>Sign up for Katie&#39;s free behavior and gamification design course at <a href="http://katiepatrick.com/">⁠⁠http://katiepatrick.com⁠⁠</a></p> <p>Join my Gamify the Planet masterclass training in climate action design for $25/month <a href="http://katiepatrick.com/gamifytheplanet">⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠</a></p> <p>Get a copy of the book, How to Save the World on Amazon <a href="https://amzn.to/2Z4jivL">⁠⁠https://amzn.to/2Z4jivL⁠⁠</a> </p> <p>Follow Katie on:  Twitter <a href="http://twitter.com/katiepatrick">⁠⁠@katiepatrick⁠⁠</a></p> <p>Instagram <a href="http://instagram.com/katiepatrickhello">⁠⁠@katiepatrickhello⁠⁠</a></p> <p>LinkedIn <a href="https://www.linkedin.com/in/katie-patrick/">⁠⁠https://www.linkedin.com/in/katie-patrick/</a></p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message