You need these strategies before you write a sales page with Lauren Wood

<h2><strong>Your website is at the core of your brand marketing strategy. </strong></h2> <p>Knowing how to write a sales page that converts is part of both your marketing and website strategies. </p> <h3><strong>Why is having a website important</strong></h3> <p>Your website, along with your <a href= "https://therobyngraham.com/uniquepersonalbrand/">personal brand</a>, is the <a href= "https://therobyngraham.com/solid-foundation/">foundation</a> of your business. </p> <p>People need a place to find you when they search for you. Your website will demonstrate that you are professional and trustworthy. In addition, your website allows people to get to know you and connect with you. Having a website allows you to create your own personal corner of the online space and get found by more people. </p> <p>Likewise, your website is a platform you own. If social media disappears, you won’t be as panicked because you still have your website and people will be able to find you and see you as the expert you truly are. </p> <h3><strong>Why it’s important to know how to write a sales page </strong></h3> <p>When you launch a program, launch a new offer, or even publish a book, you want to have a sales page. </p> <p>Your sales page becomes the cornerstone for where people will find the information needed to make an informed decision about your program or offer. When writing sales pages, your goal is to provide valuable information so that you can convert readers to clients. </p> <h3><strong>Past experiences matter in entrepreneurship </strong></h3> <p>As a side note, Robyn and Lauren talked about how previous career journeys help shape you as an entrepreneur. You do not need special credentials to become an entrepreneur. All of the experiences you’ve had on your journey have led to your current expertise. Your journey and experiences become part of the story you tell when you write a sales page. Sharing your story builds an emotional connection with your audience and community. </p> <h3><strong>Refer to these strategies when you