You Need an Audience (or Do You?) [Ep. 4]

<p><span style="font-weight: 400;">Everyone's telling you that you need an audience, but do you really? In this episode I’m going to break down who needs to build an audience online.</span></p> <p> </p> <p><span style="font-weight: 400;">To do this, I want to help you figure out which overall “bucket” of online business you fall into. There are 3 overarching categories of businesses that I see online, and they each have their own unique pros and cons. They also each have a very different approach to building an audience (or not).</span></p> <p> </p> <p><span style="font-weight: 400;">Note: these 3 are not the only types of online businesses, but they are the types most likely to be listening to this podcast.</span></p> <p> </p> <p><span style="font-weight: 400;">After we discuss the 3 categories of businesses, we’ll talk about whether they need to build an audience or not.</span></p> <p> </p> <h2><span style="font-weight: 400;">3 Types of Online Businesses</span></h2> <h3><span style="font-weight: 400;">Service Provider</span></h3> <p><span style="font-weight: 400;">Provides a service in exchange for money. Can include website designer, graphic designer, copywriter, social media manager, podcast editor, etc. In these examples, someone is paying you for a service and receiving a tangible “product” in exchange.</span></p> <p> </p> <p><span style="font-weight: 400;">As a service provider, you can earn an income quickly. You can also gradually increase your rates based on your expertise in what you are offering.</span></p> <p> </p> <p><span style="font-weight: 400;">This is one of the fastest ways to generate an income online.</span></p> <h3><span style="font-weight: 400;">Coaching/Consulting</span></h3> <p><span style="font-weight: 400;">This may include a life coach, business coach or consulting, fitness/wellness coach, parenting coach, etc. In these examples, someone is paying you for your time and expertise, but they are not receiving a tangible product in exchange.</span></p> <p> </p> <p><span style="font-weight