You don't need a marketing gimmick [positioning]

Links related to this episode: http://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Mini-Course — it’s FREE!) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210906 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) It’s really easy to slip into gimmicks when trying to position your business... You sit down to come up with a unique selling proposition or value statement... But it doesn’t feel unique enough… So you decide to add something that might feel right or justifiable to you… While to the market you’re speaking with, it just feels like a gimmick — a cheap and irrelevant ploy to get attention. I noticed this in today’s Mailbox Monday question — and frankly, I felt addressing this was even more important than a direct answer to the question… —  My single biggest challenge today is deciding on a legit niche to begin my copywriting career in? Current thought is... I'm a Private Investigator who helps YouTube Health Influencers find lost revenue using the [BRANDED TERM]. —  https://youtu.be/5rXI58_HkOU (Check out today’s episode for a deep-dive into marketing gimmicks and positioning...) Yours for bigger breakthroughs, Roy Furr