You can't rush quality

<p><b>You can’t rush quality. </b></p> <p>In this episode, I talk about the current obsession with instant gratification, and why it’s <b><i>not</i></b> a great approach to take when building a brand.</p> <p>I see it all the time, across all industries: people are chasing after results, and they want them NOW. <i>“I need a full rebrand, and a full visual identity system, and some branded templates — and I need it ready to go in three weeks!” </i></p> <p>When did we get so impatient?!</p> <p>It’s a bit of a rant, this. But I just want to be a counterweight to the fast-paced hamster wheel, and advocate for a return to seeing <i>time</i> as a creator of value.</p> <p>Whether you’re new to business and this is your first time building a brand from scratch, or you’re a seasoned business owner who was seduced by the thought of instant gratification and later realised that you rushed past all the good parts in the process: this episode is for you.</p> <p><b>Links:</b></p> <ul><li><a href="https://petchy.co/shownotes/062/" target="_blank">Shownotes</a></li><li><a href="https://petchy.co/boost/" target="_blank">Brand Boost</a></li><li><a href="https://petchy.co/brandvalues/" target="_blank">Free 5-day micro course: Brand values, not bland values!</a></li><li><a href="https://www.instagram.com/p/CiI5HtIrKn3/" target="_blank">That 🔥 post by Nik Goodner</a> (and a hat tip to <a href="https://www.instagram.com/tracy.stanger/" target="_blank">Tracy Stanger</a> for making me aware of it!)</li></ul>