You can now Rent Christmas! - But Should you?

<p>I recently read an article advocating the "Renting of Christmas" - Nowadays, you can rent anything! </p> <p>It started with Software as a Service. Now you can buy pretty much anything as a service. But should you?</p> <p>The decision on whether you should head down that path is not always an easy one and depends on many factors. Whilst accessing something on a simple monthly subscription may seem attractive, it can become expensive, and usually comes with strings attached.</p> <p>In this episode of Marketing Matters we discuss whether it better to invest in capabilities in house or to 'rent them for a fee whenever you need them?</p> <p>Yes, you can have everything as a service, and suppliers would certainly like you to, but is it the right way to go?</p>