“You are the CEO of You Inc”: How to Become a Negotiating Ninja by Embracing Entrepreneurship with Dr. Una

<p><span style="font-weight: 400;">At the negotiating table, we aren’t just physicians - we also have to be entrepreneurs. Even with the most excellent care and clinical skills, we have to be able to articulate the value we provide to the employer. </span></p> <p> </p> <p><span style="font-weight: 400;">If you want to show up better, sway people to your opinion, and get paid what you’re worth - thinking like an entrepreneur is critical - in fact, we can’t afford not to in today’s healthcare landscape. </span></p> <p> </p> <p><span style="font-weight: 400;">How you’re perceived and how much you can earn is completely up to you, and if you think like the CEO of “You Inc” instead of an employee, you become unstoppable. </span></p> <p> </p> <p><span style="font-weight: 400;">How do we milk the most out of every opportunity by changing how we see ourselves? Why is sales an essential part of any negotiation? </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I’m joined by an entrepreneur, physician, host of the EntreMD Podcast, and Founder of the EntreMD Business School, Dr. Una. She shares why physicians need to embrace entrepreneurship and how it positions you for success.</span></p> <p><br /> <br /></p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- The power of doing your homework and uncovering pain points ahead of time</strong></p> <p><span style="font-weight: 400;">If we want people to say yes to us, we have to position ourselves as a solution to their problems. How do we tap into the only frequency they care about?</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>- Why you need to act like the CEO of your own brand</strong></p> <p><span style="font-weight: 400;">Not embracing entrepreneurship isn’t just limiting, it’s dangerous. Why do we have to start seeing ourselves as business owners, especially right NOW.</span></p> <p><span style="font-weight: 400;"><br /> <strong>- What makes people