YEL 200 - How to Streamline Your Content & Dominate Social Media

<p><span style="font-weight: 400;">In this episode of Y.E.L 2.0, your host Peter Voogd shares his tips for how to streamline content across social media platforms to grow your audience and increase engagement.</span></p> <p> </p> <p><strong>Episode Highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Peter has felt overwhelmed by social media in the past and it has stopped him from taking action.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Figure out who you are in the marketplace.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">There are three types of people: Results, Role model, or Researcher.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Ideally, you want to be both a results person and a role model.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">To dominate social media, you are ideally all three.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What are your main messages to get across?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Next, figure out your main platform to be consistent on—a podcast, a Facebook or YouTube live, LinkedIn, a community page on Facebook, anything.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When you do one longer form live video, you can then take it and streamline it into multiple pieces of content in snippets on multiple platforms.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If you can’t take care of your one fan, you’ll never reach 100 fans.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When creating content, it’s not about you and how you feel on camera; it’s about the audience.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Be polarizing; the worst thing you can be on camera is boring.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Re