YAPClassic: Josh Kaufman on Launching a Business or Side Hustle

Do you want to start a business, but aren’t sure how? When it comes to launching a business or starting a side hustle, understanding markets, sales, negotiation, operations, and more, is crucial. Bestselling author and speaker, Josh Kaufman, is here to give you a masterclass in the fundamentals of business. Today’s business system is complex, but Josh breaks it down so you can get your business running and profiting faster! In this episode, Hala and Josh chat about the ten ways to identify a viable market, the five parts to every business, how to test your idea before launch, how to set pricing, when giving a discount is a good idea, and they share sales tips and tricks.   Topics Include:  - How his college degree helped shaped his career - Why he wrote The Personal MBA  - How to find a viable market - The five parts of every business  - 10 ways to evaluate a market  - Characteristics of good products or services  - Exceptional product or service in the pandemic  - How to test your idea before launch - The steps to decide pricing  - The best way to create high-ticket offers and elements - Objections to anticipate and how to counteract  - When to use discounting - And other topics… Josh Kaufman is the author of three bestselling books: The Personal MBA: Master the Art of Business, The First 20 Hours: How to Learn Anything… Fast!, and How to Fight a Hydra: Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be. Josh has been featured as the #1 bestselling author in Business & Money, as ranked by Amazon.com, and his books have sold over a million copies worldwide.  Josh's TEDx talk on The First 20 Hours is one of the top 25 most-viewed TED talks published to date, with over 30 million views on YouTube. Josh's research focuses on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom. His multidisciplinary approach to business mastery and rapid skill acquisition has helped millions of people around the world learn essential con