Yahoo Plus Nothing While MEL Goes Belly Up (264)

<p>Bid on the first <a href= "https://opensea.io/assets/0x495f947276749ce646f68ac8c248420045cb7b5e/70530787015972549092535124806384481956843541276611324894749045623012299112449" target="_blank" rel="noopener">This Old Marketing NFT - Episode #1</a> now...proceeds going to charity.</p> <p>In this episode, <a href= "https://www.axios.com/verizon-media-subscription-yahoo-plus-05a8abb3-d871-4870-8bba-161a394e8cf1.html" target="_blank" rel="noopener">Verizon announces the launch of a robust Yahoo Plus.</a> All we can say is "ouch."</p> <p>Roku continues its Quibi-filled dominance by <a href= "https://www.marketingdive.com/news/roku-launches-branded-content-studio-as-newfronts-approach/597151/" target="_blank" rel="noopener">announcing a marketing services group that might actually work</a>.</p> <p><a href= "https://www.adweek.com/media/the-new-york-times-to-writers-check-with-us-before-you-start-a-newsletter/"> The New York Times puts down its virtual foot on reporter side gigs</a>. The boys wonder how that happened.</p> <p>And finally, <a href= "https://www.thewrap.com/mel-magazine-stop-publishing-mass-layoffs-dollar-shave-club/" target="_blank" rel="noopener">MEL magazine from Dollar Shave Club goes belly up</a>...but can you actually sell a custom magazine? I guess we will find out.</p> <p>In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on <a href= "https://deadline.com/2021/03/nbcuniversal-facebook-instagram-the-trade-desk-advertising-streaming-one21-1234719056/" target="_blank" rel="noopener">NBC's new platform</a>, <a href= "https://digiday.com/media/wtf-is-newspassid/" target="_blank" rel= "noopener">NewsPassID</a> and <a href= "https://eresearch.fidelity.com/eresearch/evaluate/news/basicNewsStory.jhtml?symbols=MDLZ&storyid=202103191037DOWJONESDJONLINE000225&sb=1" target="_blank" rel="noopener">how the big three continue to steal almost all advertising dollars</a>.</p> <p>------</p> <p>Catch past episodes show notes at <a href= "https://www.thisoldmarketing.site/"