WTF is a Pixel-less Funnel? With Depesh Mandalia

<p>What is a "pixel-less" ad campaign?</p><p>On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.</p><p><br></p><p>Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.&nbsp;</p><p><br></p><p>IN THIS EPISODE, YOU'LL LEARN:&nbsp;</p><ul><li>The "pixel-less" ad campaign&nbsp;</li><li>This week's nugget: How to use Facebook's built-in reporting tool</li><li>The loss of data as a result of the iOS 14 update&nbsp;</li><li>A content-first approach to marketing</li><li>Why you need to stop taking people out of Facebook</li><li>The best way to learn about ads: spend your own money on ads</li><li>How to consistently feed the algorithm with good data</li><li>Depesh's definition of a good ad</li></ul><br/><p><br></p><p><strong>Links and Resources:</strong></p><ul><li><a href="https://www.smcommerce.com/lander-smc43565707" rel="noopener noreferrer" target="_blank">Smcommerce.com</a></li><li><a href="https://depeshmandalia.com/bpmmethod/" rel="noopener noreferrer" target="_blank">Depeshmandalia.com</a></li><li>Connect with Depesh on <a href="https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tier 11</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li><a href="https://perp