Writing Newsletters for a Living [Nathan Baschez, Dan Shipper]

<p><strong>Audio source:</strong> <a href="https://share.transistor.fm/s/63fb35d1">https://share.transistor.fm/s/63fb35d1</a></p><p><strong>Notes</strong></p><ul> <li> <strong>Interviewing People</strong> </li> <li> <strong>Good Writing = Engine + Drag + Lift</strong><ul> <li>Engine: The core idea. "Why am I here in the first place?"</li> <li>Drag: Writing problems, eg jargon,  run-on sentences</li> <li>Lift: Stylistic points — jokes, fun tone, deep insight</li> </ul> </li> <li>"Trying to make a writer do something that they don't want to do is like not going to really work"</li> <li>"Write pieces that put their finger on things that people have been thinking a lot, but don't have the words for"<ul><li>hit on timely topics, but have something to say that is new and interesting</li></ul> </li> <li>"you almost need to have your finger on the pulse of what people are publishing... but once you start doing that, once you start like looking at what everyone else is doing, like you, you lose whatever that is that can get people interested in what you're doing, because you're no longer original."</li> <li> <strong>Reading things that other people aren't necessarily reading</strong><p></p> </li> </ul><p><strong>Transcript<br></strong><br></p><p><strong>Dan Shipper: </strong>I think especially when you're starting out, the thing to do is just make good stuff, especially in media, because that's, the idea is if you write something really good, it's going to spread. So another thing that we've done.</p><p><br>[00:00:09] Over time is the model that I started with super organizers, which is <strong>interviewing people</strong>. So when you do an interview with someone and you write it up and you do a good job and they like it, they share it with their audience. So if you can write really good interviews and get people who have successfully more and more followers, every time you publish.</p><p><br>[00:00:25] You, you get exposed to their audience and you can recruit their audience to be your audience. And then that m