WOWOWA

<p>Monique Woodward is the director of WOWOWA, a medium-sized architecture practice based in Melbourne whose work embodies the philosophy that “life’s too short for boring spaces”. Monique and her husband Scott launched the practice in 2010 with a focus on colourful, playful family homes, but today their 13-person studio is also working on a number of exciting public and community projects.</p><p>In this episode, we discussed:</p><ul> <li>How Monique was able to carve out a distinctive brand in the residential market</li> <li>How she was able to identify with her ideal clients and put her authentic self forward in her marketing and communications.</li> <li>Monique’s techniques for winning new types of work, whether it’s through video or self-generated project ideas.</li> <li>The steps she took to uncover new opportunities for WOWOWA to contribute to the local community through public projects and collaborations.</li> <li>How you can develop a stronger personal brand in architecture.</li> <li>Monique’s tips for figuring out your point of difference.</li> <li>The importance of finding mentors and teachers along the way.</li> </ul><p>If you’d like to learn more about WOWOWA, you can visit <a href="https://www.wowowa.com.au/">wowowa.com.au</a> or follow the practice on Instagram at <a href="https://www.instagram.com/wowowaarch/">@wowowaarch</a>.</p><p>You can also follow Monique on Instagram at <a href="https://www.instagram.com/monique__woodward/">@monique__woodward</a>. By the time you’re listening to this episode, Monique will have released the first episode of GIRT, her new podcast with Nic Brunsdon. I was the first guest on the show, so go and look for GIRT on your podcast app, or subscribe for email updates on the contact page at <a href="http://www.wowowa.com.au/">WOWOWA.com.au</a>.</p>