Word of Mouth Referrals with Jay Gibb

<p>Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of a B2B SaaS company called CloudSponge. Together with his team, Jay has helped thousands of eCommerce store owners optimize their word-of-mouth sales since 2010. With a unique blend of tech expertise and soft skills, Jay is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales. </p><p>On this episode, Jay walks me through Cloud Sponge's proprietary Contact Picker program as we discuss word of mouth referrals vs email and SMS marketing, how to track the efficiency of a word of mouth campaign, the importance of privacy and security, and much more.</p>