Word of Mouth Marketing in 2021 - with JP Clement from Boomtime

<p>What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021?</p><p>How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels?</p><p>Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 - a man with over 30 years of experience in marketing, digital strategy and product management, for companies ranging from startups to global brands such as Madison Square Garden, Johnson &amp; Johnson and National Geographic.</p><p>He’s founded three digital strategy and marketing agencies and is currently CEO of digital marketing service firm <a href="https://www.boomtime.com/" rel="noopener noreferrer" target="_blank">Boomtime</a> - welcome to DMR - <a href="https://www.linkedin.com/in/jpclement/" rel="noopener noreferrer" target="_blank">JP Clement</a>.</p><h2>Secret Software</h2><p><em>Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...</em></p><p><strong>JP's answer:</strong> <a href="https://usherconnect.com/" rel="noopener noreferrer" target="_blank">Usher Connect</a></p><h2>Next On The List</h2><p><em>What's one marketing activity or tool that you haven't tried yet, but you want to test soon?</em></p><p><strong>JP's answer:</strong> <a href="https://www.webeo.com/" rel="noopener noreferrer" target="_blank">Webeo</a> &amp; <a href="https://www.if-so.com/" rel="noopener noreferrer" target="_blank">If&gt;So</a></p><h2>Magical Marketer</h2><p><em>Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?&nbsp;</em></p><p><strong>JP's answer:</strong> <a href="https://www.linkedin.com/in/weslemos/ " rel="noopener noreferrer" target="_blank">Wes Lemos</a></p>