Winners and Losers of Google’s Core Update, 2 AI Content Challenges, and a Weird Novel Site

<p><!-- wp:paragraph --></p> <p>Welcome back to another episode of the Niche Pursuits News podcast, where Spencer Haws and Jared Bauman, of 201 Creative, discuss the latest news and important recent events in digital marketing, SEO, and website creation.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>The first news item that Spencer and Jared address this week is the rollout Google core update, which concluded about a week ago. They share some of the <a href= "https://www.amsive.com/insights/seo/google-august-2023-core-update-winners-losers-analysis/" target="_blank" rel="noreferrer noopener">key takeaways</a> from Lily Ray's analysis, one of which was the importance of EEAT and the massive post-update boost to UCG platforms like Reddit and Quora and dictionary-type sites. </p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Is this in response to AI-generated content? Will their rankings change over time? And what about the pre-update volatility that many sites experienced? Tune in to hear what Spencer and Jared have to say.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Moving on, they talk about how tech leaders like Elon Musk and Bill Gates recently met privately with the Senate to discuss <a href= "https://www.cnbc.com/2023/09/13/musk-zuckerberg-among-tech-leaders-visiting-senate-to-speak-about-ai-.html" target="_blank" rel="noreferrer noopener">how to craft guardrails for AI</a>. This is especially interesting for website owners and content creators because regulations on AI could affect how we create content.</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Other news covered in the episode is Google’s announcement that it will no longer be showing <a href= "https://searchengineland.com/google-search-stops-showing-how-to-rich-results-desktop-431947" target="_blank" rel="noreferrer noopener">how-to results</a> for desktop users. It had previously been removed from mobile search results, along with FAQ results. Spencer and Jared talk about the impact of this move by G