Will Gemini Be Google's Search Savior? (405)

<p>Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?</p> <p>Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.</p> <p>Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.</p> <p>Rants and raves include TikTok shopping and a new model for digital ad revenue.</p> <p><strong>This week's links:</strong></p> <p><a href= "https://www.mediapost.com/publications/article/391670/googles-most-advanced-ai-coming-to-search-cloud.html" target="_blank" rel="noopener">Google's Gemini Announced</a></p> <p><a href= "https://www.marketingdive.com/news/purpose-brand-marketing-2023-bud-light-target-backlash/700384/" target="_blank" rel="noopener">Brand Backlash</a></p> <p><a href= "https://www.morningbrew.com/daily/stories/2023/12/04/spotify-lays-off-1-in-6-employees?mbcid=33581144.1007389&mid=f8eba9ee5da4bad2190c441240f5c0cf&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew" target="_blank" rel="noopener">Spotify's Strategic Changes</a></p> <p><a href= "https://www.morningbrew.com/daily/stories/2023/12/06/ncaa-proposes-that-athletes-can-get-paid" target="_blank" rel="noopener">NCAA and NIL</a></p> <p><a href= "https://www.marketingbrew.com/stories/2023/12/01/groupm-forecast-expects-ad-spend-growth-of-nearly-6-this-year" target="_blank" rel="noopener">Digital Ad Revenue's Up</a></p> <p><strong>This week's sponsors:</strong></p> <p>Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.</p> <p>Work smarter, not harder at <a href= "https://www.hubspot.com/campaign-assistant" target="_blank" rel= "noopener">Hubspot.com/campaign-assistant.</a></p> <p><span style="color: #000000;">-----</span></p> <p><span style="color: #000000;">L