Will Basta – Step Outside of the Rat Race Box

<p><strong>BIO:</strong> Will Basta co-founded Ascend Ecom, an e-commerce automation agency and investment management company combining logistics, wholesale distribution, and e-commerce growth.</p><p><strong>STORY:</strong> Will felt obliged to follow his family’s steps and went to university as a pre-med student. This left him with over $100,000 in student loans, yet he feels he’d have pursued other interests.</p><p><strong>LEARNING:</strong> Take your time before rushing to the next phase in life. There are many options for acquiring knowledge; don’t limit yourself to university.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“Things change all the time. So step outside the rate race box laid out in society.”</strong></blockquote><blockquote class="ql-align-center">Will Basta</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/company/ascend-ecom/" rel="noopener noreferrer" target="_blank"><strong>Will Basta</strong></a> is the co-founder of <a href="https://www.ascendecom.com/" rel="noopener noreferrer" target="_blank">Ascend Ecom</a>, an e-commerce automation agency and investment management company, the only company in the industry capable of combining logistics, wholesale distribution, and e-commerce growth all into one.</p><p>With two years in the business, he’s made Ascend Ecom a company comprised of 500+ clients, two warehouses in Dallas, 100’s of employees, and millions of monthly revenues.</p><h2>Worst investment ever</h2><p>Will comes from a family of well-educated high fliers. His elder sisters went to Ivy League universities and are successful professionals. When he finished high school, Will felt obliged to go to the university and take the pre-med direction.</p><p>One of Will’s sisters took a $20,000 loan for him, but he had to pay the rest of the college fees. This saw him spend well over $100,000 in student loans and graduate with a general degree.</p><p>Will regrets rushing into university and putting himself in serious debt, yet he doesn’t see the v