Why Your Team Needs a Video Strategy

“With video, whether you're using it for marketing or sales or just even information sharing, it's a human thing. You're building a human connection with someone. And what that serves to do is show your authenticity” - Ellen Grogan   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews <a href='https://www.linkedin.com/in/b2bmessagingstrategy/'>Ellen Grogan</a>, director of product marketing at <a href='https://www.brightcove.com/en/'>Brightcove</a> and founding member of the Pragmatic Alumni Community.   Ellen’s background is in broadcast journalism before she moved to a product marketing career. She shares her experience with video and the growing role it plays in content marketing.   They discuss: <ul class="p-rich_text_list p-rich_text_list__bullet"><li>Why video is so powerful for building empathy and showing authenticity</li> <li>The challenges companies face when they start incorporating a video strategy</li> <li>Strategies for measuring success</li> <li>How to repurpose long-form videos in shorter formats</li> </ul> Additional Resources Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. <a href='https://www.pragmaticinstitute.com/course/product/market/'>Learn More</a>