Why Your Site Should be Easy Enough for a Drunk Person to Use

In the world of site design, there’s a lot of “complexity equals quality” thinking. Companies get all tied up in jazzy elements, ultra-long menus, and fancy industry jargon. Unfortunately, that approach misses the mark for most users. In this quick-hit talk with Quinn Zeda, CEO of https://conversioncrimes.com/ (Conversion Crimes), we discuss why keeping your site easy enough for a child (or a drunk person) to use is the real marker of quality, where companies tend to fall short on testing, who is typically responsible for website flow fails (spoiler alert: everyone), and why being too quick to push a site can be so problematic.