Why Your Radio Station Needs a Digital Content Manager

<p>I recently received an e-mail from a station owner asking what the title of their digital point person should be. &nbsp;And it’s great they are asking this question because it means they are putting a bigger priority on their digital assets.</p> <p>Much like a Program Director is the point person when it comes to everything on-air at a radio station, a Digital Content Manager will be the point person when it comes to everything online. &nbsp;We recommend that every radio station or group have one “go-to” person with this title or this responsibility.</p> <p><strong>What Does a Digital Content Manager Do?</strong></p> <p>Workello.com has a terrific job description template for you: <a href="https://workello.com/digital-content-director-job-description/" target="_blank">https://workello.com/digital-content-director-job-description/</a>. &nbsp;</p> <p>Essentially, a Digital Content Manager is responsible for monitoring and improving brand awareness within content across all digital platforms.</p> <p>Here are some responsibilities of a typical Digital Content Manager.</p> <ul> <li>Maintain functionality of websites, social media accounts, mobile apps, and other web-based products and programs</li> <li>Build custom local and sales web portal pages/sites</li> <li>Administer and maintains media assets</li> <li>Monitor web applications for performance and capacity</li> <li>Work closely with Digital Sales Manager, Graphic Designers, and Program Directors to execute creative online promotions/contests</li> <li>Develop and oversee digital advertising campaigns to increase brand awareness, drive qualified traffic, and boost sales within a marketing budget</li> <li>Provide leadership and direction by establishing online content goals and developing brand guidelines, core messaging, strategies, policies, and processes.</li> <li>Perform thorough market research and competitive analysis to identify industry trends and best practices and apply them to a content marketing strategy.</li> <li>Analyze the performan