Why Your Promotions Get Ignored (And How to Fix This) with Jack Born

<p>Scarcity and urgency are powerful persuasion triggers, but are they ethical?</p> <p>We&rsquo;ve all seen companies misuse urgency with fake limited time offers.&nbsp;They sell &ldquo;live&rdquo; webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.</p> <p>How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.</p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a>&nbsp;</p> <p>&nbsp;</p>