Why Your Agency Needs to Embrace Automation and Artificial Intelligence

<p>Do you struggle to embrace automation in your agency's operations? Jordan Bell was already an ads expert that taught the ins and outs of creating successful ads when he started his agency <a href="https://agencybell.com/" target="_blank" rel= "noopener">Agency Bell</a>, where he applied his knowledge to offer direct response ad mastery with AI-powered automation and retainer-level audience insights for law firms. In his interview with Jason, he talks about why it was difficult to embrace automation which ultimately became a game-changer for his agency. He also chats about the importance of really understanding what you're doing and not fully relying on technology as the ultimate solution, and why it takes a solid structure, more than just new technology, to get your agency through difficult times.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Embracing automation.</strong> Jordan was the guy when it came to ads. He could calculate the exact bid that we would need at a common conversion rate in like a specific keyword or targeting group. It was all manual. This is why it was very hard for him to <a href="https://jasonswenk.com/retain-agency-clients/" target= "_blank" rel="noopener">embrace automation</a>. In the end, it wasn’t about getting into machine automation, but actually turning it into a competitive advantage for them, which became a massive milestone for his agency.</li> <li><strong>Can you find your way through a problem?</strong> We all need to get back to the basics at some point to remember what’s important. As Jordan puts it, you should learn to fly a plane before turning on automated navigation. “There’s so much technology available to us that it often becomes the solution in people's minds,” he says. They forget that, in order to be reliable, efficient and successful you should be able to understand what you’re doing in the context of what we're trying to achieve or the larger vision and goals. At the end of the day, regardless of what task management program you use, can you w