Why You Shouldn't Only Invest in Short-Term Marketing Strategies, with Connor Gross

<p>We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.&nbsp;</p><p>&nbsp;</p><p>Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.&nbsp;</p><p>&nbsp;</p><p>Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice.</p><p>&nbsp;</p><p>Follow Connor:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/connor-gross-104360109" rel="noopener noreferrer" target="_blank">linkedin.com/in/connor-gross-104360109</a></p><p>Twitter: <a href="https://twitter.com/c_gro" rel="noopener noreferrer" target="_blank">twitter.com/c_gro</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up for The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p><br></p><p>Timestamps:</p><p>00:00 Intro</p><p>05:15 The Why Behind The Buy</p><p>06:46 Believe The Good Deals Are Out There</p><p>10:59 Recommendations Before Ad Spend</p><p>13:24 Thinking In Increments</p><p>14:50 Don’t Stop Showing Up</p><p>18:23 Money Isn’t The Only Metric For Success</p><p>20:43 Building Sustainability Through Great Content</p><p>24:28 Let’s Row In The Same Direction