Why You Shouldn't Forget to Treat Your Agency Like a Client

<p>Jason Yormark realized the job stability he always hoped to find behind a desk was waiting for him as an entrepreneur. That's when he decided to take the risk and founded <a href= "https://socialistics.com/" target="_blank" rel= "noopener">Socialistics</a>, a B2B social media agency. Three and a half years later his agency, based in Seattle, helps tell businesses stories in ways that not only drive audience and engagement; but more importantly, real business results. Today, he joins the podcast to talk about how you should treat your agency, the benefits of long vs. short-term contracts, and more.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Don’t be afraid to disrupt.</strong> When Jason started thinking of <a href="https://jasonswenk.com/makes-things-easier/" target="_blank" rel="noopener">ways to disrupt</a> and help get his new agency noticed, he thought about offering clients an option that would get rid of something that they typically hate. Long-term contracts came up as something that clients don’t usually love about their experience with marketing agencies, and so he started offering monthly contracts and got good results. In time, many of his clients have opted to change from a monthly contract to a long-term contract.</li> <li><strong>Treat yourself like a client.</strong> A lot of agencies don’t dedicate enough time to <a href= "https://jasonswenk.com/agency-brand-easier/" target="_blank" rel= "noopener">building their brand</a>. They get so busy with business development and clients and that it is the first thing to get pushed aside. Building your brand takes time and consistency when it comes to putting out new content, blog posts, social media, etc. Jason’s advice is to make sure that somebody in your team is responsible for treating your business as a client.</li> <li><strong>You can still outsource if you're doing the content.</strong> Are you a good writer, or maybe a natural in front of a mike when it comes to recording a podcast? Great! However, that doesn’t mean that you have to take car