Why You Should Hire Developers as Marketers | Ep. #589

<p><span style="font-weight: 400;">In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Why You Should Hire Developers as Marketers</span></em></li> <li><span style="font-weight: 400;">[00:35] Neil think developers are really good at understanding data and making changes.</span></li> <li><span style="font-weight: 400;">[00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.</span></li> <li><span style="font-weight: 400;">[01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.</span></li> <li><span style="font-weight: 400;">[01:26] During Eric’s time at</span> <a href="https://teamtreehouse.com/explore"><span style= "font-weight: 400;">Treehouse</span></a><span style= "font-weight: 400;">, the CTO was a developer who would help him get things done.</span></li> <li><span style="font-weight: 400;">[01:36] The CTO didn’t know marketing, but learned as he went.</span></li> <li><span style="font-weight: 400;">[01:52] Engineers/Developers are self-motivated.</span></li> <li><span style="font-weight: 400;">[02:27] What Neil loves, is that they believe in the “quick and dirty” approach.</span></li> <li><span style="font-weight: 400;">[02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.</span></li> <li><span style="font-weight: 400;">[03:22] When you run a test and things go wrong, you will absolutely lose money.</span></li> <li><span style="font-weight: 400;">[03:52] Make sure that you have an individual contributor and also managers.</span></li> <li><span style="font-weight: 400;">[04:30] Neil thinks you should be paying $150,000-$200,000 fo