Why You Should Choose AOV Over Profit Margin to Scale Your eCom Business

<p>A bigger profit margin may lead you to hit the ceiling, but there are situations where it becomes a secondary metric. You must not forget the importance of AOV (average order value). </p> <p>Today we’ll be talking about the situations in which a higher AOV is more important than profit margin, and how you can leverage this knowledge to improve both metrics.</p> <p> On this episode:</p> <ul> <li style="font-weight: 400;" aria-level="1">A client’s experience as an example in comparing profit margin and AOV.</li> <li style="font-weight: 400;" aria-level="1">Comparing and contrasting two cases with differing profit margins and AOVs.</li> <li style="font-weight: 400;" aria-level="1">When it’s better to have a higher AOV.</li> <li style="font-weight: 400;" aria-level="1">Why having a higher AOV allows greater room for error.</li> <li style="font-weight: 400;" aria-level="1">Ways to increase AOV such as bundling.</li> <li style="font-weight: 400;" aria-level="1">The option of testing and targeting new audiences when scaling.</li> <li style="font-weight: 400;" aria-level="1">How can having a higher AOV helps to cover your fixed fees?</li> <li style="font-weight: 400;" aria-level="1">Reasons why a higher AOV can help you become more profitable as your business scales.</li> <li style="font-weight: 400;" aria-level="1">Specific situations when AOV becomes especially important.</li> <li style="font-weight: 400;" aria-level="1">What AOV you should be aiming for in your business.</li> </ul> <p> ---</p> <p>Apply for a Discovery Call With Us:</p> <p>➤ <a href='https://www.adkings.agency/intro'>www.adkings.agency/intro</a> - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.</p> <p>---</p> <p>Our Other Resources:</p> <p><a href='https://www.adkings.agency/memos'>www.adkings.agency/memos</a> - Exclusive AdKings Memos Newsletter. Our best case studies, real test results