Why You Should Be Segmenting Your Website Visitors | Ep. #1418

<p><span style="font-weight: 400;">In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: Why You Should Be Segmenting Your Website Visitors.</span></li> <li><strong>[00:30]</strong> <span style="font-weight: 400;">What is segmentation and how does it help deal with different kinds of website visitors?</span></li> <li><strong>[01:09]</strong> <span style="font-weight: 400;">Using RightMessage to segment visitors according to their income.</span></li> <li><strong>[02:53]</strong> <span style="font-weight: 400;">If you segment people, you serve them better, meaning more revenue for you!</span></li> <li><strong>[03:05]</strong> <span style= "font-weight: 400;">Picking the most relevant people to segment because it’s hard to segment everyone.</span></li> <li><strong>[03:14]</strong> <span style= "font-weight: 400;">Remembering not to present people with too many offers.</span></li> <li><strong>[03:39]</strong> <span style= "font-weight: 400;">Segmenting based on form fields, browser detection, language, and location.</span></li> <li><strong>[04:25]</strong> <span style="font-weight: 400;">Great software to use for segmenting:</span> <a href= "http://bucket.io"><span style= "font-weight: 400;">bucket.io</span></a><span style= "font-weight: 400;">, RightMessage, and Clearbit.</span></li> <li><strong>[05:06]</strong> <span style="font-weight: 400;">People feel better when a website directly caters to them, thus they convert better!</span></li> <li><strong>[05:44]</strong> <span style="font-weight: 400;">That’s it for today!</span></li