Why You Really Need to Know Your Audience

<p>This episode is all about audiences. In fact, it covers almost everything you need to know about audiences including breaking down - with examples - how knowing your audience benefits your business as well as my take on the Ideal Customer Avatar (ICA) model and what I do instead to create my Ideal Client Audience.</p><p><br></p><h4>Also Mentioned:</h4><ul><li>Epicure: <a href="https://janicefogarty.epicure.com/en-ca" rel="noopener noreferrer" target="_blank">janicefogarty.epicure.com/en-ca</a></li><li>Sometimes the idea generation is the hardest part of creating video to promote your business. Join me May 2 for a free session to brainstorm reel/TikTok ideas that are aligned with your messaging and brand, and let's flatten that big hurdle together! Details are inside my group: <a href="https://www.facebook.com/groups/2684437078479085/?ref=group_header" rel="noopener noreferrer" target="_blank">Connections Coffee Confidence Community on Facebook</a></li></ul><p><br></p><h4>Helpful Resources:</h4><ul><li><strong>Strategic messaging workbook</strong>&nbsp;- Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business.&nbsp;<a href="https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across</a></li><li><strong>Create Your Social Media Content Strategy masterclass</strong>&nbsp;- your way to use your stories in a strategic way to help your business reach your goals:&nbsp;<a href="https://www.janicefogarty.com/create-your-social-media-content-strategy" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/create-your-social-media-content-strategy</a></li><li>Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers:&