Why You Ought to Pay For Celebrity Endorsements | Ep. #409

<p><span style="font-size: 10pt;">In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Why You Ought to Pay For Celebrity Endorsements</em></span></li> <li><span style="font-size: 10pt;">00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof”</span></li> <li><span style="font-size: 10pt;">01:02 – Celebrity endorsements work well</span></li> <li><span style="font-size: 10pt;">01:11 – <a href= "https://www.beatsbydre.com">Beats</a> currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them</span> <ul> <li><span style="font-size: 10pt;">01:46 – They’ve increased their target market size</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K?</span> <ul> <li><span style="font-size: 10pt;">02:04 – The answer is “yes”</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:16 – There are micro influencers that you can connect with and help you promote your business</span></li> <li><span style="font-size: 10pt;">02:36 – Micro influencers have at least 20K followers</span></li> <li><span style="font-size: 10pt;">02:52 – In <a href= "http://amzn.to/2w3pWic"><em>Shoe Dog</em></a>, <a href= "https://en.wikipedia.org/wiki/Phil_Knight">Phil Knight</a> talked about using celebrities to endorse products</span></li> <li><span style="font-size: 10pt;">03:23 – Neil’s friend owns Binary Options and they got <a href= "https://twitter.com/thenotoriousmma/status/798146119683473413?lang=en"> Conor McGregor</a> to endorse them after he lost his first fight</span> <ul> <li><span style="font-size: 10pt;">03:52 – Binary Optio