Why You Need Vertical visuals If Your Audience Is Mobile

<p>#Audience #Verticalvisuals #Marketing</p> <p>Americans spend 29% of their free time watching video content vertically.</p> <p>As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of<a href="https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/"> </a>at least half of your potential #Audience.</p> <p>Hi, i’m cally, from the international institute of digital markerting. Let’s go through three of the most valuable types that can help you achieve your goals.</p> <h2><strong>1. Infographics</strong></h2> <p>Infographics may be considered the oldest type of vertical visual content. Originally, they were not created for mobile users, but they are the perfect format for vertical content.</p> <p>To successfully incorporate this type of vertical content, you need to consider a few things:</p> <p>➢ Make sure your infographics are branded. You want your #Audience to associate the valuable information with your brand or business.</p> <p>➢ Use infographics for storytelling.</p> <p>➢ Make sure all the data in your infographics is useful to your #Audience.</p> <h2>2. Stories</h2> <p>Another great vertical content choice is to publish stories on snapchat and instagram. The latter likely will be more effective given that it has <a href="https://www.statista.com/statistics/730315/instagram-stories-dau/">400 million</a> users who read and publish stories. Instagram stories are exclusively vertical.</p> <p>To use stories successfully, remember to:</p> <p>➢ <strong>Use stickers</strong>.</p> <p>➢ <strong>Customize the stickers</strong></p> <p>➢ <strong>Allow people to share your stories.</strong></p> <p>➢ <strong>Use the “mention” option to get the attention of an influencer.</strong></p> <p><strong>3. Videos and live streaming</strong></p> <p>While youtube is still top among internet users from all around the world, it lacks the ability to create mobile-ready content, you need to shoot and publish vertical content. Facebook and instagram favor this type of