Why You Need to Start a Membership with Stu McLaren

<p><span style="font-weight: 400;">Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!</span></p> <p> </p> <p><span style="font-weight: 400;">Have you ever thought about creating a membership?</span></p> <p> </p> <p><span style="font-weight: 400;">Today’s guest, Stu McLaren, has been working for the past twelve years with tens of thousands of business owners on creating memberships. </span></p> <p> </p> <p><span style="font-weight: 400;">Stu McLaren helps experts, authors, speakers, coaches, consultants and all types of business owners transform their knowledge, expertise and influence into recurring revenue by launching, growing and scaling membership businesses. As the creator of the TRIBE Experience, he has helped people in virtually every market you can think of - from photography and calligraphy to dog training, fitness, music, health, meal plans, teacher plans, non-profit, personal development, business development and so many more!</span></p> <p> </p> <p><span style="font-weight: 400;">I am asking Stu all of your burning questions about memberships. We are covering everything from creating content to pricing to client retention and more.</span></p> <p> </p> <p><strong>Episode 66 Takeaways: </strong></p> <p> </p> <p><span style="font-weight: 400;">+ You don’t have to be amazing on camera to have a successful membership.</span></p> <p><span style="font-weight: 400;">+ Memberships take people from where they are to where they want to be.</span></p> <p><span style="font-weight: 400;">+ The less content you provide, the better experience you create.</span></p> <p><span style="font-weight: 400;">+ Support your clients in the implementation. </span></p> <p><span style="font-weight: 400;">+ Start out at a lower price than your ultimate goal. </span></p> <p><span style="font-weight: 400;">+ Create contrast in your pricing.</span></p> <p><span style="font-weight: 400;">+ People value convenience and community, so it’s not all about the deliverables. </span></p> <p><span style="font-weight: 400;