Why You Need to Rethink Your Public Sector PR Strategy

<p><strong>My favourite annual research is out and it’s time to understand the ever-changing news landscape.</strong></p><p>The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online.</p><p>This year’s report looks at the progress on pay models and the popularity of curated editorial products like podcasts and newsletters.</p><p>The YouGov survey of over 93,000 online news consumers in 46 markets covers half of the world&amp;#39;s population. So it’s worth reading. But I’ve read it so you don’t have to!</p><p>The report documents ways in which the connection between journalism and the public may be fraying, including a fall in trust following last year’s positive bump, a declining interest in news and a rise in news avoidance. It also looks at audience polarisation and explores how young people access news.</p><p>&nbsp;</p><p>Coming up in episode 70:</p><ul><li> Why your PR and media team need to take stock of their digital skills and digital news output</li><li> I’ll share the big takeaways for public sector media and marketing pros</li><li> My colleague Sophie Sweeney has been out and about on the streets of Galway asking citizens of all ages where and how they access their news.</li></ul><br/><p>---</p><p>WIN Our Weekly Show Prize</p><p>Subscribe to our <a href="https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA" rel="noopener noreferrer" target="_blank">YouTube Channel</a> or <a href="https://public-sector-marketing.captivate.fm/listen" rel="noopener noreferrer" target="_blank">Podcast</a>, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow</p><p>Also get a 50% discount on a <a href="https://publicsectormarketingpros.com/training-courses/" rel="noopener noreferrer" target="_blank">course</a> of your choice with us!</p><p>---</p><p>Subscribe, Rate &amp; Review</p><p>Subscribe for a new episode each and every Thursday. You can also watch our&nbsp;show&nbsp;on Wednesday