Why you need pre-launch copy and how to create it

<h2>Launching a program, course, or even an event can be taxing. But if you have a pre-launch strategy with good pre-launch copy the official launch can feel like smooth sailing.</h2>   <p>Having a pre-launch copy strategy can save you energy and help you convert more of your audience to buyers during the official launch.</p> <h3>Is copy the magic bullet for your business?</h3> <p>People often think that copy is the magic bullet for getting new clients. But it's really a combination of things, your website, your social media, the offer, your marketing strategy, and your copy.</p> <h3>Why is pre-launch copy important?</h3> <p>Brenna started noticing that people are putting time and effort into launching but not into the pre-launch phase. She saw an opportunity to take the copy and launch experience she had and add her strategy skills to help people create the pre-launch content they need to get conversion. It isn't only the over-arching strategy, but the ability to map it out effectively. If your message isn't consistent you will cause confusion and lose people. Every step and every message has to be aligned for an effective launch.</p> <h3>How can a pre-launch copy strategy help you with an effective launch and where should you begin to create a pre-launch copy strategy?</h3> <p> </p> <h5>Research</h5> <p>Brenna always begins with research. Understand gaps and where you need to take people.</p> <h5>Types of research:</h5> <ul> <li>Interview your audience</li> <li>Testimonials</li> <li>Specific words</li> <li>Surveys</li> </ul> <p>Know your objective and your offer and know what your clients want and need to hear from you. Look at your analytics for your blog posts and social media posts. Know the language that your customers are using to describe you. You can also do research on Quora, Reddit, and YouTube to see what people are asking and commenting related to your launch product or event. Don't overcomplicate the research. When you see things that resonate with your business, copy and paste them into a Google Do