Why You Must Adopt Collaborative Selling with Carole Mahoney

<p>Get FREE Sales Leadership Resources at <a href="http://go.transformedsales.com/pod" rel="noopener noreferrer" target="_blank">go.transformedsales.com/pod</a></p><p><strong>Highlights</strong></p><ul><li>[00:51] - Her initial misconception of sales and she eventually fell in love with it after a career in marketing.</li><li>[05:11] - Tackling a disconnect between marketing, sales, and buyers.</li><li>[08:14] - Why businesses must focus on buyer experience just as much as they do on customer experience.</li><li>[16:41] - How beliefs and mindsets impact the way that sales people show up in their sales careers.</li><li>[24:41] - A positively minded sales manager = a positively minded and successful sales team.</li><li>[27:17] - Buyer First: Writing a book to help business owners, startup entrepreneurs, and struggling salespeople to sell better.</li></ul><br/><p><br></p><p>In this episode of the Transformed Sales Podcast, I had a chat with Carole Mahoney, the Founder of Unbound Growth, a scientific sales development firm, eliminates the guesswork of how to hire the right salespeople and develop superhero sales teams using a using a cognitive-behavioral approach that is driven by data that delivers predictable revenue. Carole is also the author of Buyer First: Grow Your Business with Collaborative Selling. She is on a mission to change how the sales industry sees itself, and how buyers see it too.&nbsp;</p><p><br></p><p>She is President of the Boston chapter of the Association of Inside Sales Professionals, has been named as a top sales influencer by LinkedIn and Sales Hacker, and is a sales Coach for the Harvard Entrepreneurial MBA Program. In our conversation, Carole discussed the concept of "buyer first" and how it can revolutionize the way we approach sales, shared her insights on self-awareness, mindset shifts, and the importance of collaborative selling, and so much more. Listen (Or watch on YouTube) to the whole episode to gain from her valuable wisdom.</p><p><br></p><p><strong>Quotes</strong></p><p><em>“As a