Why Writing Is Still the Key to Social Media Success

<p>Amy Woods, CEO and Founder of Content 10x, is back on the Social Pros podcast to share her content repurposing expertise, and the importance of consistency, copy, and having a platform-focused approach.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Amy Woods, CEO and Founder of Content 10x, joins the Social Pros podcast for a second time to chat about why writing is still king when it comes to content creation. Whether you’re creating podcasts, videos, audiograms, or graphics – <strong>it all starts with the writing</strong>.</p> <p>Amy shares some of her <strong>content repurposing expertise</strong> and a little look behind the curtain at how Content 10x creates awesome repurposed content for this very podcast as well as many others.</p> <p>On the social side, Amy explains why a <strong>platform-specific social strategy</strong> is always best and why it’s so important to know each platform inside out to get the very best out of it.</p> <p>Amy rounds off the episode with some tips for new podcasters and explains why it’s crucial to have a seat at the table when putting a <strong>content strategy</strong> together.</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:43 – The current state of the content repurposing industry</li> <li>7:10 – How to create the right content for the right platform and audience</li> <li>11:01 – Consistency with publishing schedule vs. consistency with topic</li> <li>12:49 – How to successfully approach topical content</li> <li>14:36 – Amy discusses whether you need a consistent ‘face’ for your brand</li> <li>17:04 – How Amy prioritizes the Content 10x teams</li> <li>19:50 – The implications of the rising number of podcasts</li> <li>22:18 – Is it better to be niche?</li> <li>26:44 – Where so