Why TRUST is essential for building connection with your customer, and the impact it has on your INFLUENCE! Shop BURU founder Morgan Hutchinson (Episode 193)

<p><b>EPISODE: 193</b></p> <p><b>TITLE: Why TRUST is essential for building connection with your customer, and the impact it has on your INFLUENCE!</b></p> <p><b>TO POST: SUNDAY, MAY 8, 2022</b></p> <p>GUEST: Morgan Hutchinson, founder, Shop BURU</p> <p> </p> <p>THIS WEEK’S TOPIC:</p> <p>This week’s conversation gives us another great dimension related to both INFLUENCE AND BRAND, and specifically the importance of TRUST. </p> <p>One of the most important components for building a real connection and relationship with your customer requires that you establish trust — a fact that’s also true for building and sustaining influence. That means: doing what we say we’ll do, being honest, being who we really are, standing by our products, and doing our best to do the right thing where others — especially those we want to build some type of relationship with — are concerned. When we follow these guidelines (that are reinforced so beautifully in today’s conversation) we also increase exponentially the opportunity for building both trust and real influence with our intended client or customer, our employees, our partner or spouse, our children, and our neighbors. </p> <p> </p> <p>THIS WEEK’S GUEST:</p> <p>Today, for the final episode in our collaboration series with The Southern Coterie, I’m joined by Morgan Hutchinson. Morgan is the founder and chief designer of BURU. You’ll find her on Instagram @ShopBuru . BURU is a women’s clothing line made primarily in her factory in Los Angeles, CA. Together with her cofounder, business and life partner — her husband Brett — they have built a unique and innovative brand.   </p> <p>As a mother of three young kids, Morgan’s path into motherhood actually provided the initial inspiration for the BURU brand. In fact, breastfeeding — specifically — inspired the initial designs, but she’s continued to evolve the brand as her life and motherhood journey have evolved. </p> <p>I often share some of my own favorite Buru pieces on my Instagram <a href="https://www.instagram.com/lauracoxkaplan/?