Why Trust-Based Marketing Is Eating Branding for Breakfast

<p><strong>Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of <a href="http://arcadialab.net/">Arcadia Lab</a></strong><strong>, which helps businesses to communicate about innovation.</strong> Jonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative. Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business. &nbsp;</p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>