Why Traffic is More Important than Conversion w/ Steven Pope - Ep. 251 - Lunch With Norm

<p>On today’s lunch with Norm, find out why traffic is more important than conversion! Steven explains why PPC costs have increased 35% in 2021. We learn what Steven’s go-to traffic strategy is in 2022, and if Amazon indexes A+ content? Steven is the founder of My Amazon Guy. Steven has more than 850 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.</p> <p>This episode is brought to you by Global Wired Advisors</p> <p>Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.</p> <p>Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.</p> <p>For More information visit <a href='https://globalwiredadvisors.com/'>https://globalwiredadvisors.com/</a></p> <p>This episode is also brought to you by Sellerise.</p> <p>Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.</p> <p>Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs.</p> <p>Visit <a href='https://bit.ly/SELLERISE_BEARDNATION'>https://www.sellerise.com</a></p> <p>This episode is brought to you by Zee</p> <p>Are you a private label seller